A miniature Aston Martin held inside a glass case scales up into a full-size drive through the English countryside.
A portfolio of advertising films
AI Advertising & Creative Experiments
Cinematic advertising concepts built through miniature-world product storytelling — where a single package becomes the entrance to an entire world.
Selected Work
Ten advertising films, each staged around one object and the miniature world built inside it.
A Rolex emerges from its case into a miniature watchmaker's workshop, built from its own tools and gears.
A Leica M11-P rests beside a miniature repair workshop, framing the craft behind the camera.
A Ray-Ban case opens into a miniature poolside resort, built entirely from its own leather interior.
A Patagonia jacket box unfolds into a miniature mountain basecamp beneath snow-capped peaks.
A Montblanc case opens into a miniature writing desk, pen mid-signature on fresh paper.
A pack of Lindor sits at the centre of a miniature chocolate workshop of melting cocoa and hand tools.
A Skinn Celeste case opens onto a dew-lit miniature garden, echoing the fragrance's floral notes.
A High Terrain boot box on rocky ground gives way to the boot itself, in motion on the trail.
A vacuum cleaner box unfolds into a full miniature apartment, cleaning through kitchen, living room and bedroom.
Creative Approach
Every film here starts the same way: with an object, not a script. A watch, a jacket, a pair of glasses — and the question of what world could live inside it. The product isn't photographed so much as unfolded, turned into the doorway to a fully built miniature set.
Miniature worlds are the idea, not a visual trick. Shrinking the scale forces the story down to its essentials — a workshop, a basecamp, a garden — and makes the product the one thing in the frame large enough to matter. It's a way of thinking about advertising as staging, not just generation.
AI-assisted production is the medium this is built with, the way a camera or a set is a medium — a tool for directing light, material and composition toward a concept that's decided before anything is generated, not a substitute for deciding it.
AI Tools & Production
The process behind each film, start to finish.
Research & concept development
Each idea starts with research and concept work in ChatGPT and Claude, with ChatGPT also used to shape the creative ideology behind each film before any visual is produced.
Visual direction
Google Gemini is used to generate photo references that guide the lighting, materials and composition of each set.
Storyboarding & scene development
Each film is planned shot by shot before generation, so the reveal, the framing and the pacing are deliberate rather than automatic.
AI video generation
Google Flow AI is used to generate the final motion footage from the directed concept and shot plan.
Editing & post-production
Each film is cut, paced and polished into its final form before delivery.
Interested in a project like this?
These films are advertising and creative experiments — proof of an ability to develop a concept and carry it through to a finished, cinematic, product-focused piece of advertising. Get in touch to talk through a brand or a world worth building.